Understanding Your Blog Analytics
Decode your blog analytics and learn which metrics actually matter for growing your audience.
Understanding Your Blog Analytics
Numbers don't lie—but they can be confusing. Let's demystify your blog analytics.
Key Metrics to Track
Page Views
The total number of times your pages are viewed. A good baseline metric.
Unique Visitors
Individual people visiting your site. More meaningful than raw page views.
Time on Page
How long people spend reading. Higher is usually better!
Bounce Rate
The percentage of visitors who leave after viewing one page. Lower is typically better.
What These Numbers Mean
High Page Views, Low Time on Page
- Content might not match the headline
- Consider improving your introduction
- Check if content delivers on promises
High Bounce Rate
- Could be normal for blog posts (people read and leave)
- Check if navigation is clear
- Ensure mobile experience is good
Low Traffic, High Engagement
- You're reaching the right people
- Focus on expanding reach
- Content quality is working
Setting Goals
Traffic Goals
- Set realistic monthly growth targets
- Aim for 10-20% monthly growth initially
Engagement Goals
- Target specific time-on-page numbers
- Track email signups
- Monitor social shares
Taking Action on Data
- Identify top performers - What posts do best? Create more like them.
- Find underperformers - Can they be improved or updated?
- Spot trends - Which topics resonate with your audience?
Don't Get Obsessed
While analytics are important, don't check them obsessively. Weekly reviews are usually enough to spot trends and make improvements.
Focus on What Matters
At the end of the day, the best metric is whether you're helping your readers. Create value, and the numbers will follow.