Growing Your Email List

Social media followers come and go, but email subscribers are yours forever. Here's how to grow your list.

Why Email Matters

Direct Access

You own your email list. No algorithm can take it away.

Higher Engagement

Email open rates typically beat social media engagement rates.

Better Conversions

Email subscribers are more likely to become customers or loyal fans.

Getting Started

Choose an Email Platform

Start with a free tier from providers like:

• Mailchimp
• ConvertKit
• Buttondown

Create a Simple Opt-In Form

Place signup forms:

• In your sidebar
• At the end of posts
• As a popup (use sparingly)

Lead Magnets That Work

Give people a reason to subscribe:

Free Resources

• Checklists
• Templates
• Ebooks
• Exclusive guides

Exclusive Content

• Early access to new posts
• Behind-the-scenes content
• Member-only articles

Email Courses

• 5-day writing challenge
• Weekly tips series
• Beginner tutorials

Best Practices

Keep It Simple

Only ask for what you need (usually just email address).

Set Expectations

Tell subscribers what they'll receive and how often.

Deliver Value

Every email should be worth opening.

Be Consistent

Send regularly but don't spam.

Growing Strategies

1. Content upgrades - Bonus content for specific posts
2. Guest posting - Include your signup link in author bios
3. Social promotion - Tease your email content on social media
4. Referral programs - Reward subscribers who share

Start Building Today

Even with just one subscriber, you've started building something valuable. Focus on providing value and your list will grow organically.