Creating Content That Ranks

Want your content to appear on the first page of Google? Here's how to create posts that rank.

Understanding Search Intent

Before writing, understand why people search:

Informational

"How to start a blog" - They want to learn something.

Navigational

"WordPress login" - They want to go somewhere specific.

Transactional

"Best blog hosting" - They're ready to buy or take action.

Content Structure That Ranks

Compelling Title

• Include your main keyword
• Promise clear value
• Create curiosity

Strong Introduction

• Hook readers immediately
• Preview what they'll learn
• Use your keyword naturally

Organized Body

• Use H2 and H3 headings
• Cover the topic thoroughly
• Answer related questions

Satisfying Conclusion

• Summarize key points
• Include a call to action
• Leave readers with value

Content Quality Signals

Google looks for:

Expertise

Show you know your stuff through detailed, accurate content.

Experience

Share firsthand knowledge and real examples.

Authority

Build credibility through consistent, quality publishing.

Trust

Be honest, cite sources, and keep content updated.

Optimization Checklist

• Keyword in title and first paragraph
• Descriptive meta description
• Alt text on all images
• Internal links to related posts
• External links to quality sources
• Mobile-friendly formatting
• Fast loading page

Content Length

While there's no magic number:

• Short posts (500-800 words) for simple topics
• Medium posts (1000-1500 words) for most content
• Long-form (2000+ words) for comprehensive guides

Update Old Content

Don't just publish and forget:

• Review posts quarterly
• Update outdated information
• Add new insights and examples
• Refresh for current trends

The Bottom Line

Rankings follow quality. Focus on creating genuinely helpful content, optimize it properly, and the search traffic will come.